Bus Advertising in Kenya?
What is bus advertising in Kenya? The definition of bus advertising is advertising displays placed on the inside and outside of city buses, which include partial and full wraps.
Bus advertising is a great option to consider when thinking through your outdoor advertising strategy because it allows you to easily reach a large target audience. Functioning much like a mobile billboard, placing your advertising on or inside a bus puts your brand on the move. Instead of waiting for people to pass by your ad, you’re reaching out to a specific audience within a certain area of town.
Based on the location of your advertisement, you’re appealing to a fixed audience for a longer period of time than other outdoor advertising media types.
There are actually a lot of location choices when it comes to how to advertise on a bus. The goal of your ad and who your target audience is will influence where you put your ad, but options fit into three specific areas:
Bus advertising effectiveness includes the great visibility afforded by low public bus ads costs, statistics show. Posting bus ad displays on the outside and inside of city bus lines or on bus shelter advertising displays… produces high impressions at a low CPM.
Broaden your reach
It’s important to mention that how to advertise on a bus doesn’t necessarily mean only advertising on a bus. Advertising spaces exist on bus shelters, bus stops, and transit benches as well. Based on your overall strategy, taking advantage of posters, rolling displays, interactive ads, and static ads on the backs of benches may also be beneficial to your brand. Partnering with a company like Effortless Outdoor Media can help establish the best combination of transit ads for your business.
Visit Magic Colours Ltd for your Bus Advertising in Kenya. Contact Us Now